Found Design partners with businesses to create deeper end-user connections through human-centred design.

Today, more businesses are realising that being customer-centric isn’t just a buzzword — it’s essential for staying competitive and building lasting customer loyalty. As a seasoned Experience Designer, I focus on human-centred design that connects business goals with real customer needs. I partner with organisations to map out journeys, identify pain points, and uncover opportunities to create better, more consistent experiences. My work spans both physical and digital touchpoints, using insights and iteration to shape intuitive, effective solutions. Whether it’s journey mapping, wireframing, prototyping, or user testing, I always design with empathy — and keep the customer front and centre.

By combining my design skills with strong strategic thinking I help shape solutions that meet real user needs while aligning with business goals. By understanding customer needs, market opportunities, and organisational priorities, I assist businesses define a clear direction and a clear vision and roadmap for customer experience success. My approach bridges the gap between insight and delivery—ensuring ideas are not only innovative, but also valuable, usable, and ready to make a lasting impact.

I bring a strong track record in facilitating design-led workshops that are inclusive, collaborative, and outcome-focused. From discovery and ideation to alignment sessions, I create spaces where stakeholders and customers can come together to navigate through complex challenges. My facilitation style is approachable and structured—encouraging creativity, clarity, and shared ownership of ideas that drive meaningful results.

Helping teams build their capability in Design Thinking is a passion of mine. I’ve facilitated hands-on, learn-by-doing workshops with both small teams and large organisations—always with a focus on building creative confidence. These sessions offer a safe, collaborative space where teams can explore ideas and apply practical tools to real or simulated design challenges. The outcome is lasting capability that supports a more customer-centric mindset in everyday work.

Uncovering what end-users feel about a brand, product, or service is critical to business success and staying competitive in a customer-centric environment. I use a range of design research methods—from surveys, interviews, focus groups, usability testing, observations, and customer journey mapping to uncover deep customer insights that inform smarter decisions. These findings are then turned into clear, compelling narratives that guide teams and build confidence in the path forward.

With a graphic design background, I can bring customer experiences to life through clear, compelling visual storytelling. By first understanding customer needs and behaviours through design research, I create highly visual assets that deliver clarity and reinforce the brand connection. Whether it’s a digital interface or brand design elements, I use visual design to connect the brand promise to real customer moments—ensuring every experience feels intentional, engaging, and true to the brand.