Martin Sawbridge is the co-founder of Found Design. He is a highly experienced designer advocating customer experience across organisations to align business goals with customer and end user needs.
He is passionate about partnering with design teams and stakeholders to deliver transformative customer experiences through design. With an extensive background in Experience Design (CX/UX), Service and Visual Design, Martin has built his expertise and contributed to successful outcomes in both agency and corporate settings.
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Formally trained in Graphic Design at Kingston University in London, Martin spent over 20 years in the design and advertising industries as a designer, art director and creative director working on global brands like British Airways, Qantas, Bridgestone Firestone, and Chelsea Football Club amongst others. Martin then moved into the corporate setting where he worked at Air New Zealand leading the in-house design team as Design Manager, bringing the airline’s newly formed master brand and livery to life across the airline’s domestic and global digital, print, and customer experience touchpoints. It was here that Martin embraced and developed his skills in human-centred design methods to tackle business challenges. Since then, he’s applied his design craft and leadership skills at 2degrees Mobile, Suncorp, Design Thinkers Academy NZ and ASB Bank as a CX/Service Design Lead.
Martin has been an active member of The Designers Institute of New Zealand (PDINZ) for over 10 years and also sat on the DINZ board for Service Design for 2 years. Martin holds a Master's Degree in Design Management from The University of Northumbria, UK.